THE ORIGINS:
I became fascinated with Japanese Straightening after seeing how it transforms frizzy, curly hair into sleek, silky locks. I first learned about it at a hair show, where I met Fernando Romero, the founder of Bioionic, where he shared a story about a visit to a small Japanese village where people used mountain water with natural minerals to get their hair super shiny.
For centuries natural negative ions, found in Waterfalls contain minerals, such as Tourmaline and Germanium and have been used in Japan to revitalize and rejuvenate the mind and body. This inspired him to develop the Breakthrough technology Trinity FX, which is a natural mineral complex .
This breakthrough was a secondary discovery because at first it was used as a reconditioning product in Japan that made hair softer smoother and shinier, but in the US, it was recognized and made famous by celebrities like J Lo, Madonna, and Halle Berry. In 1973 it became the first company in the world to use negative ionic principle.
It comes in a powder form and it is present in all of the bionic tools, including hairdryers, flat irons, curling irons. It can smooth 100% of frizz and reduce curl retention by 80% by emitting negative ions with an infrared and electromagnetic charge together to break apart water molecule clusters into 10 times smaller micro particles that easily absorb into the hair.
THE PROCESS:
The process begins with a shampoo that removes any buildup on the hair .
the hair is dried roughly 90% and product is applied meticulously in quarter inch sections to the root area staying half an inch off the scalp and working through the ends. (It’s important that the product never touches the scalp area). Then the processing begins from 15 minutes to 30 minutes and elasticity and curl retention is checked.
Once processed, the product is rinsed for a full 5 to 10 minutes in warm water and then hair is dried with a Bioionic brush and a Bioionic blow dryer until completely dry then you take quarter in sections again and using your Bioionic one pass iron will straighten each strand of hair going over one to three times depending on density of hair. When that’s completed you will then take your neutralizer and apply that onto all of the hair process for 10 minutes and then rinse and style straight.
As you can see, it is a quite a process and usually takes anywhere from 4 to 8 hours to complete, depending on the length and density of hair the cost for this is between 500-1000$
WHY IT WORKS:
When you’re done this process restores moisture, which is why the hair is shinier and healthier looking because it doesn’t blow out the moisture from the hair, but instead breaks down the molecule clusters into micro clusters, which absorbs easily into the hair, therefore keeping the moisture in. Unlike most chemical straighteners which tend to dry out and damage hair strands, this leaves the hair straight out of the shower with only a minimal drying and tension to make it Japanese straight.
WARNING:
People ask me all the time. Is it like the Brazilian or keratin blowouts and my answer to that is no because this is a chemical service and it contains ammonium thioglycolate, which is a chemical that can damage the hair and create breakage. If you don’t know what you’re doing. I would always recommend you get an expert or somebody that has done many of these on different types of hair to get an accurate person that knows what they’re doing , the maintenance on this can be anywhere from four months to one year depending on how curly your hair is at the scalp and how good you are with your hot tools in between salon visits.
It’s a small investment for most women who have to deal with frizzy or unruly hair on a daily basis or who spend hours Blowdrying or ironing it only to go outside and the humidity makes it go poof. Also, less expensive in the long run if you add in weekly blowouts at the salon for a once a year retouching.
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